IRA Charitable Rollover Extension

Good news for seniors 70 and above: Included in the Tax Act last week, the IRA Charitable Rollover provision has been reinstated for 2012 and extended through 2013. This means that taxpayers can benefit their favorite charities like the Salvation Army and potentially reduce their income taxes!

There are at least three ways you can use your IRA to support the important work of charity in 2013.

1. Continuation:
The new law continues the IRA rollover for 2012 and 2013.

This means that if you are 70 1/2 or older, you can make gifts to charity directly from your IRA in 2013. Your gift will help you meet your annual distribution requirements and you will not have to pay tax on the amount given from your IRA to charity.

2. Catch-Up:
The new law has a special provision that allows you to make catch-up gifts from your IRA to charity n January 2013.

You can make a catch-up gift by making a gift directly from your IRA to charity in January 2013. Catch-up IRA gifts will be treated as if you made the gift in 2012. Catch-up gifts must be made by January 31, 2013.

3. Conversion:
The new law also contains special provisions that may allow you to convert a taxable distribution from your IRA to a a non-taxable distribution.

For more information please visit: http://myplan2give.org/?pageID=158 or email Jo Ann Remender.

Defend IN: 2012 World Record Bell Ringing Contest

Last year, Caleb Stokes and Leilan McNally made bell ringing history. The men rang the iconic bells outside of the Emmis Communications Building on Monument Circle for 60 straight hours.

The World Record of Bell Ringing was put on by The Salvation Army’s National Headquarters as part of a national effort to celebrate and recognize 120 years of The Salvation Army Red Kettle. Now we celebrate 122 years!

2011 started with 24 contestants across the country. By 10 PM on Saturday there were only 3 contestants left. Leilan, Caleb and Darrell Tureskis, another contestant from Springfield IL, crossed the 60 hour mark and set the new world record. Contestants were required to stand the entire time and were allowed a 10 minute break every four hours. They also could not eat anything and could only drink water or sports drinks.

So who will beat that record this year? Will someone step up and defend Indiana as reigning champ?

Here’s what you need to know:

• Current Record Stands at 60 Hours
• Entry Deadline is Wednesday, November 28, 2012
• Rules of the contest include, but are not limited to:
  Contestants must stand the entire time
  Contestants must ring the bell continuously
  Contestants must be Army bell ringers
• This year, contestants may eat and drink non-alcoholic beverages, but only during approved breaks.
• The contest is open to Salvation Army bell ringers nationwide.
• Entry deadline is Wednesday, November 28, 2012 at 8 p.m. ET.
• Contestants must sign-up as bell ringers with their local Salvation Army unit

 

Background: The annual Red Kettle Campaign was started as a fundraiser by Salvation Army Captain Joseph Mcfee in San Francisco in 1891. Since that time, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. As part of the campaign, more than 25,000 Salvation Army workers and volunteers spread throughout the country to ring bells daily and solicit spare change donations to the iconic red kettles from holiday shoppers. In 2011, the campaign collected a record $147 million nationwide, supported by the public’s nickels, dimes, quarters, dollars, credit cards and helped The Salvation Army serve 30 million people in communities where the money was raised.

For updates on the World Record contest as it takes place, please visit www.facebook.com/SalvationArmyUSA or www.blog.salvationarmyusa.org.

Round Up at JCP in Dec

From SalvationArmyUSA.org:

If you meet a bell ringer outside of jcpenney this holiday season with empty pockets – no worries. The popular retailer is making it as easy as ever for customers to give back this season through its charitable giving program, jcp cares.

Starting this Friday, November 23 – this biggest shopping day of the year – customers can support The Salvation Army by rounding up their store purchases to the nearest dollar and donating the difference to our 122^nd annual Red Kettle Campaign.

So when friends or family members open your gift from jcpenney, let them know that purchase helped provide meals to hungry families and clothing and toys to children in need through the services of The Salvation Army. Approximately 30 million Americans are served each year thanks to the supporters of our Red Kettle Campaign, and generous partners in giving like jcpenney.

We hope your Christmas shopping will include a visit to jcpenney, and we thank you in advance for rounding up your purchase!

• Click here to view the official press release.
• Like jcpenney on Facebook.

Week 2: Salvation Army Continues Service In NY and NJ

From SalvationArmyUSA.org

The Salvation Army continues to serve hundreds of thousands of storm survivors following Hurricane Sandy. The most heavily impacted areas include New York and New Jersey where The Salvation Army remains committed to providing food, shelter and emotional and spiritual care.

In New Jersey, The Salvation Army is serving first responders and survivors at 16 shelters throughout the area and has been serving meals in 12 counties. In New York City, The Salvation Army – as the lead agency for the City’s Food Access Plan – is working with partners from across the city to coordinate the distribution of badly needed water and food supplies to 17 sites in Staten Island, Queens, Brooklyn and Manhattan.

These locations include:

Staten Island

• Parking Lot – Corner of Mill Road & New Dorp Lane
• Midland Beach – Father Capodano Boulevard and Hunter Avenue

Queens

• Conch Playground – 51^st Street & Rockaway Beach Boulevard
• Hammel Playground – 84^th Street & Rockaway Beach Boulevard
• Red Fern House Playground – Redfern Avenue & Beach 12^th Street
• Breezy Point Parking Lot – Highland Park (between Rockaway Pt Blvd and East Market Pkway)
• St. Francis De Sales – 129 Rocky Beach Blvd

Brooklyn

• Coney Island – Surf Ave Playground – West 25^th Street & Surf Avenue
• Red Hook – Coffey Park – 85 Richards Street

Manhattan

• Chelsea Park: West 27^th Street, between 9^th and 10^th Avenues
• Lower East Side: Vladic Playground – East 10^th Street, between C & D Avenues
• Lower East Side: Al Smith Playground – Catherine Street, between Cherry & Monroe Streets
• Lower East Side: Hamilton Fish Playground – Pitt Street & East Houston Street
• West Village: Washington Square – 3 Washington Square Village, #1A, entrance at Bleeker
• Financial District: PS 234 ­–   295 Greenwich, between Warren and Murray
• Grand Street Settlement Houses (Water Only) – 413 Grand Street
• Confucius Plaza on Division Street

In Nassau County, NY, meals ready to eat provided by the state and 1,000 blankets provided by The Salvation Army are currently being distributed to residents of Island Park, one of the hardest hit areas. And in nearby Suffolk County, NY, The Salvation Army is working to distribute in-kind donations for Sandy survivors.

The Salvation Army is so thankful for your continued support. If you would like to make a donation towards our relief efforts along the East Coast, please visit www.SalvationArmyUSA.org. You can also donate via text message: simply text the word “STORM” to 80888 to make a $10 donation through your mobile phone.* To donate by phone, please call 1-800-SAL-ARMY to donate over the phone.

To send a check by mail, please designate the check “2012 Hurricane Season” and send to:

The Salvation Army Disaster Services Center
PO Box 1959
Atlanta, GA 30301

For more updates, please visit our Facebook page (Salvation Army USA), Twitter page (@SalvationArmyUS) and Emergency Disaster Services website: www.Disaster.SalvationArmyUSA.org.

Salvation Army Ramps Up Deployment Efforts in Sandy’s Wake

New York City Officials Appoint Salvation Army to Coordinate Feeding at City Shelters

ALEXANDRIA, Va. — As Hurricane Sandy barreled up the East Coast, leaving mass destruction and power outages in its wake, The Salvation Army prepared  for a long-term disaster response and recovery operation. Feeding has already begun at shelters in the Northeast and Mid-Atlantic regions, and mobile canteen units will deploy to the areas of greatest need as damage is assessed in the coming days. Crews will provide food, hydration, clean-up kits as well as emotional and spiritual care.

New York City
In New York City, officials from the Office of Emergency Management have appointed The Salvation Army as the lead agency for the City’s Food Access Plan to coordinate feeding at city shelters. For the next few days, The Salvation Army will be serving food at Seward High School in lower Manhattan where 1,000 people are being fed breakfast, lunch and dinner.

“It’s clear now that Hurricane Sandy was and continues to be a major and historic storm impacting millions of people,” said Major George Hood, National Community Relations Secretary for The Salvation Army in the United States. “Residents of the impacted areas can rest assured that The Salvation Army will be with them for the long-haul — providing practical, physical and spiritual support at the areas of greatest need.”

Current Salvation Army activities in other impacted areas include:

In New Jersey:

• The Salvation Army is serving meals, snacks and drinks to hundreds of evacuees at 11 shelters in five counties.
• While serving meals at a shelter in Union Beach, a Salvation Army canteen and a volunteer vehicle were flooded when waters rose unexpectedly. Despite the loss of these vehicles, Salvation Army volunteers continued to serve meals to both displaced residents and first responders.
• Local senior citizens found refuge from Hurricane Sandy at The Salvation Army building in Red Bank.
• In Montclair, The Salvation Army is operating a “charging” center for members of the community needing to charge their phones, computers or other electronic devices.
• A canteen is embedded with Task Force 1, the State’s official search and rescue team.

Elsewhere in New York:

• The Salvation Army provided food and shelter assistance at two locations in Albany as Sandy impacted that area last night.
• On Long Island, The Salvation Army is assisting the American Red Cross with redistribution of supplies to eight shelters.

In Pennsylvania:

• The Salvation Army is serving approximately 1,000 meals per day in nine shelters throughout the Philadelphia area.
• In Lehigh Valley and West Chester, the Army is providing meals at three shelters.

In Stamford, CT:

• The Salvation Army has served more than 400 meals and served 650 dinners Tuesday night using supplies collected for this year’s Thanksgiving meal.

The Salvation Army’s Emergency and Disaster Services System

• The Salvation Army maintains a fleet of disaster vehicles and supply warehouses across the United States to enable speedy mobilization. There are more than 300 emergency response vehicles in the eastern and southern United States alone and nearly 600 units nationwide.
• In addition to food, hydration and emotional and spiritual care, The Salvation Army is also prepared to provide:
  • Clean-up kits containing brooms, mops, buckets and cleaning supplies
  • Hygiene kits
  • Shower units
  • First-aid supplies

Communications support

The Salvation Army also provides a ministry of presence to residents looking for hope in the midst of turmoil. Pastoral care is available for all those impacted but is not a prerequisite for receiving assistance. The Salvation Army encourages all residents of areas in the storm’s path to stay informed of and heed all warnings and evacuation orders. Disaster response professionals recommend having a three-to five- day supply of food and water for each member of your family as well as flashlights, medication and battery powered radios.

How you can help:

• The Salvation Army asks people who want to help those affected by this disaster to visit www.salvationarmyusa.org or call 1-800-SAL-ARMY (1-800-725-2769). Donors may also contribute $10 via their phone bill by text messaging the word STORM to 80888, and confirming the donation with the word, “Yes.” *
• At this point, in-kind donations, such as used clothing and used furniture, are not being accepted for hurricane relief. However, these items are vital to supporting the day-to-day work of your local Salvation Army. Please consider giving these items to your local Salvation Army Family Store or dial 1-800-SA-TRUCK (1-800-728-7825).
• Checks may be made out to The Salvation Army Disaster Services Center, PO BOX 1959 Atlanta, GA 30301. Please designate “2012 Hurricane Season” on all checks.
• For more information on The Salvation Army’s preparation and response to Hurricane Sandy, please visit http://blog.salvationarmyusa.org/, www.facebook.com/salvationarmyusa or www.twitter.com/salvationarmyus.

 *A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message & Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint and TMobile. By participating you certify that you agree to the terms and conditions, that you are 18 yrs. or older, or have parental permission, and have authorization from the account holder. Donations are collected for the benefit of The Salvation Army by the Innovative Giving Foundation and subject to the terms found at igfn.org/t. Privacy policy: igfn.org/p. Text STOP to 80888 to stop; Text HELP to 80888 for help.

Salvation Army Begins Service Deployment Ahead of Hurricane Sandy Landfall

Mobile Feeding Units Serving at Shelters; Prepared to Serve Thousands of Meals in Wake of Historic Storm

ALEXANDRIA, Va. — As Hurricane Sandy moves on-shore Monday and into Tuesday, The Salvation Army is already beginning feeding operations at shelters along the East Coast. Additionally, dozens of mobile feeding units, able to serve thousands of meals, are stocked and ready to deploy into the most heavily impacted areas once it is safe to do so in coordination with emergency management officials. Crews will provide food, hydration, clean-up kits as well as emotional and spiritual care.

“The Salvation Army is mobilized and ready to serve,” said Major George Hood, National Community Relations Secretary for The Salvation Army in the United States. “Our mobile feeding units and staff are strategically positioned and already beginning to serve at shelter locations throughout the East Coast.”

Specific Salvation Army activities include:

• In New Jersey, The Salvation Army is serving meals, snacks and drinks at 11 shelters in five counties. A full fleet of emergency response vehicles is ready to deploy if needed. This includes 10 fully-stocked mobile feeding units (canteens), two service vehicles, and one mobile command unit. A canteen is embedded with Task Force 1, the State’s official search and rescue team, at Lakehurst Naval Base and may travel with them as they are deployed throughout the state.

• In New York, The Salvation Army is coordinating with the local American Red Cross to provide volunteer support for shelters throughout Suffolk County. Eight canteens are equipped and ready to be deployed from the northern and western parts of the state.

• In Philadelphia, PA, The Salvation Army is working closely with the Philadelphia Office of Emergency Management to ready three shelters within the city to help ensure those impacted by Hurricane Sandy will have access to essential services and safety.

• In North Carolina, Salvation Army volunteers worked for 34 hours feeding residents at a shelter in Morehead City. The Salvation Army in New Bern also served evacuees at a local shelter. Eight volunteers and two officers prepared 120 meals.

• In Virginia, The Salvation Army in Hampton Roads has been providing shelter since Saturday evening. A shelter in downtown Norfolk has served 350 meals and distributed 70 hygiene kits so far.

• In Maryland, The Salvation Army of Salisbury served lunch to more than 200 persons at a shelter on Sunday. The Army is also in assisting with sheltering and feeding activities in Annapolis and other parts of the state.

• The Salvation Army encourages all residents of areas in the storm’s path to stay informed of and heed all warnings and evacuation orders. Disaster response professionals recommend having a three-to-five day supply of food and water for each member of your family as well as flashlights, medication and battery powered radios.

The Salvation Army maintains a fleet of disaster vehicles and supply warehouses across the United States to enable speedy mobilization. There are more than 300 emergency response vehicles in the eastern and southern United States alone and nearly 600 units nationwide.
In addition to food, hydration, and emotional and spiritual care, The Salvation Army is also prepared to provide:

• Clean-up kits containing brooms, mops, buckets and cleaning supplies
• Hygiene kits
• Shower units
• First-aid supplies
• Communications support

The Salvation Army also provides a ministry of presence provides compassionate care to residents looking for hope in the midst of turmoil. Pastoral care is available for all those impacted, but is not a prerequisite for receiving assistance. The Salvation Army encourages all residents of areas in the storm’s path to stay informed of and heed all warnings and evacuation orders. Disaster response professionals recommend having a three to five day supply of food and water for each member of your family as well as flashlights, medication and battery powered radios.

The Salvation Army asks people who want to help those affected by this disaster to visit www.salvationarmyusa.org or call 1-800-SAL-ARMY (1-800-725-2769). Donors may also contribute $10 via their phone bill by text messaging the word STORM to 80888, and confirming the donation with the word, “Yes.” * At this point, in-kind donations, such as used clothing and used furniture, are not being accepted for hurricane relief. However, these items are vital to supporting the day-to-day work of your local Salvation Army. Please consider giving these items to your local Salvation Army Family Store or dial 1-800-SA-TRUCK (1-800-728-7825).

For more information on The Salvation Army’s preparation and response to Tropical Storm Isaac, please visit http://blog.salvationarmyusa.org/, www.facebook.com/salvationarmyusa or www.twitter.com/salvationarmyus.

*A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message & Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint and TMobile. By participating you certify that you agree to the terms and conditions, that you are 18 yrs. or older, or have parental permission, and have authorization from the account holder. Donations are collected for the benefit of The Salvation Army by the Innovative Giving Foundation and subject to the terms found at igfn.org/t. Privacy policy: igfn.org/p. Text STOP to 80888 to stop; Text HELP to 80888 for help.

SA Preps for Sandy

From blog.salvationarmyusa.org
With Hurricane Sandy set to make landfall within the next few days, The Salvation Army is working along the East Coast to prepare for the storm.

Already in Virginia and North Carolina, Salvation Army Emergency Disaster Services (EDS) teams are collaborating with emergency management officials to ensure preparedness. Additionally, in Hampton Roads, VA, The Salvation Army is preparing its mobile kitchen (canteen), which is capable of serving 1,000 meals per day, and The Salvation Army Men’s Hope Center Shelter in Norfolk, VA, is prepared and planning to open as necessary to host both men and women as the storm approaches.

Anyone who may be impacted by Sandy should keep an eye out for news updates and be prepared with an emergency disaster plan before the storm makes landfall. As always, The Salvation Army will be ready to help anyone in need – check back here for continued updates, as well as our Facebook and Twitter pages.

The Salvation Army asks people who want to help those affected by this disaster to visit www.salvationarmyusa.org or call 1-800-SAL-ARMY (1-800-725-2769).  Donors may also contribute $10 via their phone bill by text* messaging the word STORM to 80888, and confirming the donation with the word, “Yes.”

At this point, in-kind donations are not being accepted for hurricane relief. However, these gifts are vitally important in supporting the day-to-day work of your local Salvation Army. Please consider giving these items to your local Salvation Army Family Store or dial 1-800-SA-TRUCK (1-800-728-7825).

*A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message & Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint and TMobile. By participating you certify that you agree to the terms and conditions, that you are 18 yrs. or older, or have parental permission, and have authorization from the account holder. Donations are collected for the benefit of The Salvation Army by the Innovative Giving Foundation and subject to the terms found at igfn.org/t. Privacy policy:igfn.org/p. Text STOP to 80888 to stop; Text HELP to 80888 for help.

Tornado Relief: Months Later

From Salvation Army Indiana’s upcoming newsletter:

On March 2, a storm front quickly approached southern Indiana.

“We were pretty well aware there was going to be some kind of major weather event,” said Major Stephen Kiger of The Salvation Army New Albany. “So we were prepared. We put people in place.”

The Salvation Army was on the scene in Borden and Clark counties by 6 p.m. assisting first responders. It soon became clear that the devastation covered a much broader area.

“We established a site at the fire station there,” Kiger said. “Then we moved a canteen to the other side of the county. The canteen was there all though the night. As information came in, we realized there was a lot of destruction.”

Multiple sites were set up to assist volunteers and victims.

“There was a lot of confusion. It’s just hard to imagine what happened,” Kiger said. “People were just wandering around trying to find their family. Cell towers were down so there was no communication.”

During the disaster, the Salvation Army met physical needs as well as physical and emotional needs in southern Indiana.

“People were very upset. I can’t say just how important emotional and spiritual support is,” he said. “We were a lifeline and had an impact on people.”

Kiger recalled one of those emotional moments: “A volunteer was taking drinks down the street and passed a funeral home where there was one of the first services for a victim. The brother of the victim walked out and wrapped his arms around the volunteer and thanked her for all her help and support.”

In the aftermath of cleaning up, plans were made to rebuild.

“There has been a classic outpouring from all over our country,” Kiger said. “There was no place to even put the stuff. Some of it wasn’t what we needed at the time and was stored.”
Monetary donations were the biggest help in the early days of recovery. And now, months later, there is still so much to do.

“A good gathering of faith-based groups came together to create Volunteers Rebuilding Our Community,” Kiger said. “They are addressing the need to rebuild and repair. Right now 80 homes need to be rebuilt, and this group will build about 20 of them.”

Did you know?
In addition to meeting the needs of hundreds of tornado survivors and first responders, The Salvation Army also provided $532,215 in long-term assistance to 1,680 individuals in southern Indiana. Thanks to donors like you, they are now rebuilding their lives.

Need Christmas Assistance?

We know it’s only October, but Christmas seems to come quicker every year. That can be a little unsettling considering the state of the economy and the recent reports on the poverty rates in Indiana – 16.3% -  the highest in 30 years. Let’s face it, families are struggling to make ends meet. Many folks in Indiana are beginning to inquire about Christmas assistance.  It’s overwhelming when you can hardly come up with the basics – like rent, utilities, gas, etc. Who can bear to think about making sure their children have a few gifts under the Christmas tree while worrying about putting food on the table night after night?

That’s where The Salvation Army comes in. We’re here not only here to assist people with those everyday necessities, but also to bring a little joy to children & their families at Christmastime. With that spirit of giving, we invite you to contact your local community’s Salvation Army Corps at the beginning of November to begin the application for Christmas assistance. You can locate the phone number and email for the officer in charge, in the “Contact Us” section of this website. We’ll be happy to answer your questions and direct you to the date, time, and place for applying to get help for Christmas 2011.

JCPenney and The Salvation Army Continue Online ‘Angel Giving Tree’ Adoptions

PLANO, Texas (Nov. 1, 2010) – J. C. Penney Company, Inc. (NYSE: JCP) and The Salvation Army have joined forces again this holiday season to give joy to even more children and seniors in need through an online Angel Giving Tree program. The Salvation Army Angel Giving Tree online presented by JCPenney builds on the legacy of an annual Christmas tradition that provides clothing, special-needs gifts and other wish list items to kids and senior citizens. As the exclusive online destination for adopting Salvation Army Angels, www.jcp.com/angel allows customers to select an Angel anywhere in the U.S. — making it easier than ever to buy and ship their Angel gifts free from the convenience of their home, office or anywhere in the world.

“In the first year of introducing this program online, nearly 40,000 Angels from across the country were adopted last Christmas,” said Thomas M. Nealon, group executive vice president. “Now, more than ever, customers want to make a difference during the holidays. JCPenney has made it easier for customers to give back in a meaningful way and we feel confident that support for those less fortunate will only continue to grow.” Created in collaboration with Akamai Technologies, Sapient and Tata, the online Angel Giving Tree program allows customers to adopt an Angel at jcp.com/angel and request an Angel by location, age range and gender. An Angel who matches the criteria will be e-mailed to the customer along with a list of requested items. Supporters have the convenience and flexibility of purchasing gifts at jcp.com, in JCPenney stores or at any retailer they choose.

With program support from UPS, Angel Giving Tree gifts purchased through jcp.com can be shipped free of charge to the corresponding Salvation Army collection center. The confirmation e-mail will also include a link to drop-off locations in the recipient’s area and ship-to addresses for online orders placed at jcp.com or at other retailers. In order to ensure delivery by Christmas, adoptions and online purchases must be made before Dec. 10. Supporters may also purchase JCPenney Gift Cards through Dec. 14, which will be delivered to Angels so they can buy an item on their wish list. “The Salvation Army is preparing for what is expected to be another record number of families seeking help this Christmas,” said Major George Hood, national community relations and development secretary for The Salvation Army. “With the need greater than ever, we appreciate JCPenney’s commitment to continue this program so that more children and seniors living in poverty can experience the joy that one small Christmas gift can bring.”

Promotional EffortsTo generate greater awareness for online adoptions, JCPenney will air new television spots inviting the public to give back this holiday season by supporting the many Angels who might not otherwise receive a gift this year. The marketing campaign will also incorporate social networking through a customized Facebook application that allows JCPenney fans to access the Angel Giving Tree website as well as adopt, share their stories and invite others to join the cause without ever leaving Facebook. Building on the sponsorship collaboration with musical artists Rascal Flatts, JCPenney will sell their newest album “Nothing Like This” starting Nov. 16. The CD will sell for $9.99 with $1 from each sale benefitting The Salvation Army, whose mission is to meet basic human needs without discrimination.

JCPenney’s support of the Salvation Army is a reflection of the Company’s commitment to community involvement based on a social responsibility platform known as JCPcares. For detailed information regarding JCPcares initiatives, visit www.jcpenney.net.

About JCPenney, one of America’s leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, JCPenney offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as “JCP” on the New York Stock Exchange, the $17.6 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders.